A new study has revealed that women are more likely to gamble online than their male counterparts. The research was commissioned by the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Richard Stockton College, hoping to gain insight on what the online gambling market would be like if online gambling is legalized in new Jersey.
The statistics were shocking, as it found that women would be more likely to gamble online than men. In what seems to be a male-dominated activity, the news has come as a shock to operators.
40% of women stated that they would play online poker, compared to just 13% of males. Between 16% and 25% of women also said that they would be happy to play online version of a wide range of casino games, including slots, baccarat and roulette.
This is an interesting new take on the world of online gambling, and if New Jersey does legalize it, operators will have to adjust their market schemes to reflect this change in demographics in the online gambling market.