Surprise is the Name of the Game at Online Casinos

Written By Janice Doughtrey

It seems that everywhere you look online these days there is something that is a “surprise” that gets you going! No matter whether it’s a great new bonus or a promotion there seems to be some element of surprise involved to entice people to log on and create an account or at least to venture over to the website and take a look.

Well studies have shown that adding the element of surprise to a promotion will actually increase results by at least 10% generally speaking and so online casino marketing departments as well as that of other companies are picking up on this and adding it to their marketing campaigns. So what is behind the surprise? Well it doesn’t have to be anything that big actually as long as the customers are getting something in return for virtually nothing, in this case that nothing is there membership and likely some of their money.

The element of surprise apparently increases curiosity which makes a person do things that they wouldn’t normally do. SO if there is a promotion with an element of surprise say something like pick a number and you will get a surprise extra bonus then that person is at least 10% more likely to go for that promotion compared to the same promotion without the surprise.

Seems like the online casinos are doing their homework and really know the clients that they are dealing with because everyone loves surprises and a little free cash never really hurt either. So keep an eye out for that next surprise because you really never know what you are going to get!

Leave a comment