Starting a White label Casino in Canada

Written By Michael Whitlatch

Guide to White label Casino Software and The Best Providers

Starting an Whitelabel Casino iconUpdated Oct 1, 2023

If you’re considering starting your own online casino business in Canada, you’ll want to consider White label casinos. These are casinos that have agreed to operate under the auspices of a larger and more established casino operator, and you’ll be able to access many players and the benefits associated with being part of a more extensive operation.


Starting an online casino in Canada can be a great way to make extra money and enjoy the excitement of playing with others worldwide. However, before you decide to get started, you’ll need to do your research and find the best white label casinos available.

First and foremost, it is essential to look at what kind of services each casino offers. For example, some offer only blackjack, while others provide a more comprehensive range of games, including slots and table games. It is also essential to consider how much money you want to invest in your casino and where you plan on hosting it. Finally, if you plan on hosting your casino on your website, you must ready yourself to devote a lot of time and effort to set it up correctly.

Once you decide which White label casino to go with, it is time to start preparing.

How to start a White label casino in Canada

When you’re ready to start your online casino in Canada, there are a few things to remember.

The first thing is that you’ll need to make sure that you’re licensed and compliant with Canadian gambling laws. The best way to do this is to contact a reputable third-party provider like the Canadian Gaming Association (CGA).

Once you have your licensing and compliance sorted out, the next step is to decide on the kind of casino you want to build. There are three main types of casinos available in Canada:

  • Pure land-based casinos.
  • Hybrid casinos that feature both land-based and online games.
  • Pure online casinos.

Pure land-based casinos are the most popular type in Canada because they offer a unique gaming experience unavailable anywhere else. They’re also the easiest to set up since all you need is a server and an internet connection.

Hybrid casinos are a good option if you want to offer both land-based and online games, but they can be more challenging to set up than pure land-based casinos. You’ll need to find a provider that can provide both digital and physical gaming devices.

Here is a list of some of the best

White label casino software solutions allow entrepreneurs to start their own branded online casinos without building everything from scratch. Here’s a list of some of the top providers for white label casino software solutions:

  1. EveryMatrix – Known for its flexible and customizable solutions, EveryMatrix offers a full suite of iGaming products, including a sportsbook, casino, and payment solutions.
  2. ProgressPlay – This is a full-service white label casino solution which provides both casino games and sports betting options.
  3. SoftSwiss – One of the most prominent names in the industry, SoftSwiss offers a robust and secure white label solution with a vast array of games.
  4. SkillOnNet – They offer not just casino games but also back-office solutions, which include support, CRM, and player handling.
  5. BetConstruct – This platform is known for its diverse set of tools, from casino games to sports betting solutions.
  6. Aspire Global – With years of experience, Aspire Global offers comprehensive white label solutions for those looking to enter the iGaming market.
  7. White Hat Gaming – Recognized for its secure and scalable solutions, this provider also offers content from leading game developers..
  8. 1Click Games – They offer a wide range of casino games, payment solutions, and bonuses with their white label solution.
  9. Gammastack – Known for custom solutions, Gammastack offers white label online casino software tailored to specific requirements.

When considering any of the above solutions, always ensure you conduct thorough research, get feedback from existing clients if possible, and understand the terms of service. The best solution will always depend on your specific needs and goals.

Based on my personal experience and conversations with many white label casino owners, it’s crucial to ensure that your white label provider holds a license for the country in which you want your casino to operate. Secondly, I recommend reviewing lists of top online casinos to identify their software providers. If these casinos have found success with specific software, it’s more probable that you will too when using the same platform.

Essential factors to consider when starting a online casino

When deciding whether or not to start an online casino there are a few critical factors to consider. Here are a few of the most important: regulatory status, location, customer support, and payment processing.

Before starting your casino, it is vital to understand the regulatory framework in place. First, the government must license all online casinos in Canada. Two types of licenses are available: a standalone license and an affiliate program license. 

A standalone license allows you to operate your casino website.

” In Canada, an affiliate license is unnecessary, but publishers must ensure they are taking a responsible approach and meeting the highest possible standards of their own accord.”

Location is also important when starting you casiino. You will need to consider where your casino website will be hosted and whether you will need to set up any physical infrastructure in order to operate your business. Canadian gambling websites must be hosted within the country to comply with local regulations.

To provide a high level of customer service, all casinos must have dedicated customer support staff. Customers should be able to contact customer support via phone, email, or live chat for assistance.

So What are The Costs Starting a White label Casino

Starting a white-label casino can be an appealing way to enter the online gambling market. A white-label casino solution allows entrepreneurs to launch an online casino without building everything from scratch. Instead, they can use a white-label provider’s infrastructure, gaming license, and software. However, the cost of setting up a white-label casino can vary based on several factors. Here are the potential costs involved:

  1. Setup Fee: This is a one-time fee paid to the white-label provider for setting up the casino. Depending on the provider and the services included, this can range anywhere from $10,000 to $50,000 or more.
  2. Monthly Royalties or Revenue Share: Typically, white-label providers take a percentage of the casino’s monthly gross revenue. Depending on the agreement, this can range from 10% to 50% or more.
  3. Licensing: While the main advantage of a white-label solution is that you can operate under the provider’s gaming license, some jurisdictions may require additional licenses or certifications. These costs can vary widely based on jurisdiction.
  4. Website Design and Branding: There could be additional costs if you wish to have a unique design or custom features not included in the standard white-label package. These can range from a few thousand to tens of thousands of dollars.
  5. Game Providers: Access to more renowned or a more extensive variety of game providers might come with additional costs.
  6. Payment Processing: Fees associated with payment gateways, payment providers, and additional transaction costs can also add up.
  7. Marketing and Player Acquisition: One of the significant costs of running a casino is acquiring and retaining players. Advertising, promotions, affiliate partnerships, and bonuses can make up a considerable portion of your expenses.
  8. Maintenance and Updates: There might be ongoing fees for technical support, software updates, and other maintenance services.
  9. Other Operational Costs: These include customer support staff salaries, CRM systems, fraud prevention systems, and more.
  10. Potential Hidden Costs: Always read the contract to be aware of any hidden fees or costs associated with additional services.

Considering all the factors above, an initial ballpark figure could be anywhere from $20,000 to $100,000 or more to get started. However, monthly operating expenses, especially marketing costs, can exceed these startup costs.

It’s crucial to conduct thorough research, get multiple quotes, and ideally consult with industry professionals to get a clearer picture of potential expenses. Also, remember that while white-label solutions can be cost-effective and quick to launch, they come with less control and flexibility than building a casino platform from scratch.

Advantages and Disadvantages of Starting Your Casino

Starting your own online casino in Canada has many benefits and disadvantages. Here are the advantages:

1) You can control the branding and look of your casino.

2) You can choose the software and systems you want to use, ensuring a high-quality experience for your players.

3) You can set your terms and conditions for players, making it more customizable and personal.

4) There is no need to partner with a third-party operator so that you can run your casino independently.

5) You can charge higher jackpots and commission rates than traditional online casinos, which may attract more players.

6) Starting a casino can be exciting, giving you a sense of empowerment and ownership over your business.

7) It can be a great way to make some extra money and develop your business skills.

8) There is potential for growth in the Canadian online casino market, so there is plenty of scope for success.

9) If you run an ethical and responsible casino, you may enjoy a positive reputation in the eyes of players and regulators.

10) Starting an online casino is not tricky – plenty of online guides will help walk you through the process.

If you’re looking to get started in online gambling, Canada may be a great place to start. There are several reputable white-label casinos available that offer straightforward sign-up processes and lucrative offers. You’ll also find that many White label options have excellent mobile casino platforms, so your customers can enjoy your gaming experience wherever they go.