Sinking Profits and Bet365 Outlook

Written By Janice Doughtrey

The 2020 financial year was one of the most tumultuous and unpredictable ever, with many companies feeling the pinch due to the disruption caused by the pandemic. bet365 Group is no exception, as its latest financial results reveal a 95% plunge in profits year-on-year, while revenue fell only marginally. This blog post will analyze bet365 Group’s financial performance in 2020, exploring the reasons behind this performance and how the company is looking to remain profitable in 2021. We will also examine what other online gambling companies might learn from bet365’s experience.

What is the bet365 Group?

The bet365 Group is a gambling company that offers sports betting, casino games, poker, and bingo. The company was founded in 2000 by Denise Coates, who is the current CEO. The group is headquartered in Stoke-on-Trent, England. As of 2019, the bet365 Group employed over 4,300 people worldwide.

The bet365 Group offers sports betting through its website, apps, and telephone betting services. The company also offers casino games, poker, and bingo. In addition, the bet365 Group operates a number of brick-and-mortar betting shops in the United Kingdom.

The bet365 Group has been profitable every year since 2002. In 2018, the company reported a profit of £765 million (US$1 billion). However, this was a decrease of 27% from the previous year’s profit of £1 billion (US$1.3 billion). The decrease was attributed to changes in UK tax laws.

Revenue for the bet365 Group was £2.81 billion (US$3.7 billion) in 2018, which was a 3% increase from 2017 revenue of £2.71 billion (US$3.6 billion).

The Group’s Profit Sank by 95%

In its half-year results for 2020, bet Group reported a 95% drop in profit as compared to the same period last year. The gaming and betting company attributed the decline to the outbreak of Covid-19 which led to the closure of all its retail outlets and the cancellation of major sporting events.

Revenue for the first half of 2020 was up marginally by 1% to £1.42 billion. The company said that it had been able to offset some of the impact of the pandemic through online growth, with online revenue up 14% year-on-year.

The group’s operating costs also increased by 5% to £1.33 billion, primarily due to higher staff costs associated with its move to remote working during the pandemic.

Looking ahead, bet Group said that it expects the second half of 2020 to be challenging, but that it is well-positioned to weather the storm thanks to its strong financial position and diversified product offering.

Revenue Marginally up

According to the latest results announcement, bet Group’s Profit Sank by %, Revenue Marginally up. The company’s operating profit for the year ended 30 June 2020 was £95.8m, down from £113.0m in the previous year. Adjusted EBITDA was also down, from £144.4m to £134.6m.

Revenue for the period was up slightly, from £2,213.6m to £2,239.9m. However, this was offset by a number of one-off charges relating to COVID-19 and other operational issues, which led to the decrease in profit.

The company has been hit hard by the pandemic, with a number of its retail outlets forced to close and sporting events cancelled or postponed. This has had a significant impact on its bottom line, with revenue from sports betting falling by 27% during the period.

Despite this challenging environment, bet Group has continued to invest in its business and is well positioned to weather the current storm and emerge stronger in the future.

The Factors That Led to the Decrease in Profit

There are several factors that led to the decrease in bet Group’s profit in the first half of 2019. Firstly, the company was hit by a series of one-off costs, including an exceptional charge of £5 million related to its data leak scandal. Secondly, Betfair’s revenue was hurt by the new point-of-consumption tax in the UK, which came into effect in December 2018. This tax forced Betfair to raise its prices, resulting in a decline in customer numbers. Finally, Betfair also faced stiff competition from rivals such as Flutter Entertainment (formerly Paddy Power Betfair) and GVC Holdings.

The Impact of the Pandemic

The outbreak of the coronavirus pandemic has had a profound impact on the economy and society. The virus has affected all sectors, including the gambling industry. According to a recent report by Bet Group, their profit sank by 96% in the first half of 2020.

The company’s revenue was also marginally up by 1%, as the pandemic forced many people to stay at home. This led to a decrease in demand for gambling services. The company’s CEO, Denise Coates, said that the pandemic has been “the most challenging time” for their business.

The report comes as no surprise, as the gambling industry has been one of the hardest hit by the pandemic. Many countries have imposed strict lockdown measures, which have severely limited people’s ability to gamble. In addition, many sporting events have been canceled or postponed, which has also had a negative impact on gambling revenues.

Despite the challenges, Bet Group remains optimistic about the future. The company is investing heavily in technology and is confident that it will be able to weather the storm and emerge stronger than ever before.

What the Future Holds for the bet365 Group

What the Future Holds for the bet365 Group

The bet365 Group is one of the world’s largest online gambling companies. The company is headquartered in the United Kingdom and offers sports betting, poker, casino games, and bingo. The company also operates in Australia, Italy, and Spain. In 2020, the company’s revenue was £2.81 billion, and its profit was £861 million.

The bet365 Group has been profitable every year since 2002. The company’s revenues have grown steadily over the past decade. In 2020, the company’s revenue was 7% higher than in 2019. Despite the Covid-19 pandemic, which caused a decrease in sports betting globally, bet365 was able to maintain its high level of profitability.

The bet365 Group plans to continue growing its business by expanding into new markets and launching new products and services. The company plans to launch a new online casino in Australia and will also enter the Japanese market later this year. In addition, bet365 plans to continue investing in technology to improve its customer experience and enhance its position as a leading global gambling company.


In conclusion, bet365 Group’s profit in 2020 was significantly lower than the previous year due to the challenges posed by the coronavirus pandemic. However, its revenue did manage to marginally increase despite the difficult trading conditions and it is clear that this company remains resilient. It will be interesting to see how their performance develops in 2021 as more countries start easing lockdown measures and restrictions are lifted. We look forward to seeing bet365 Group’s results for this financial year with anticipation.