PartyGaming Focuses on getting Smart

Written By Janice Doughtrey

The big gaming giant has just hopped on board with smartFOCUS, a global provider of intelligent multi-channel marketing software. As the world’s leading online gaming company, increasing the volume and player activity under the PartyGaming umbrella is vital to staying on top. Using high performance marketing solutions by smartFocus will keep the party going at PartyGaming for a long time.

Purchasing the full suite of smartFOCUS software and services will allow PartyGaming to get a bevy of services, including analysis, campaign management and reporting. These services in turn will show PartyGaming a view of their customers that they couldn’t get before. By profiling players and their recent activity, as well as frequency of play and other factors, PartyGaming can take advantage of this data.

It is hoped that with the new smartFOCUS software and services, PartyGaming will be able to put their customers front and center of their business, and allow them to test new ideas and enable them to stay competitive with an edge for a long time to come. PartyGaming is also going to benefit with what they feel will enhance the relationship they have with their customers.

It looks like PartyGaming has GAME. Hopefully competitors will hop on this bandwagon before they are left in the dust!

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