Online gaming and betting operator, Unibet, has announced its partnership with England’s Liverpool Football Club.
The Swedish-listed and Malta-licensed firm will now become the football clubs exclusive betting partner for the next three years.
As part of the deal, Unibet will develop a Liverpool Football Club-branded gaming site that will be launched later in the year. The site will offer sports betting, poker, casino and other Unibet products for its players to enjoy. The company anticipates the new site offering a series of competitions with prizes including tickets, signed team shirts and stadium tours.
Liverpool Football Club is one of the most popular teams in England, with 18 league titles and five European championships. The club was bought by American investors Tom Hicks and George Gillette in 2006 before going on to finish third in the Barclay’s Premier League, which is England’s top soccer league.
Unibet opened its doors in 1997 and offers a comprehensive range of online gambling products including sports betting, live betting, casino, poker, lotteries and soft games.
