Online Casino Operator Bwin Announces Sponsorships

Written By Janice Doughtrey

Online gaming company Bwin has announced they’ve extended their prosperous sponsorship with top international sports management and marketing company Dorna Sports. Previously Bwin sponsored the MotoGP World Championships, Dorna Sports star product, which will now be extended through 2010. Bwin has also announced they have recently signed another sponsorship deal with the Real Madrid Football Team.

MotoGP is the oldest World Championship event for motorsport and will now feature Bwin’s corporate logo on all 17 circuits, on banners on the track, in the pit lane and the starting line. Viewers will also see Bwin’s presence in the press conference areas, in TV backdrops and even on the podium.

Managing Director for Dorna Sports, Paul Serracanta said that Bwin has proven over the years of their affiliation together to be a reliable and significant partner and able to provide the MotoGP “…with extra horsepower.”

Head of International Sports Marketing for Bwin, Andrea Gaudenzi said the company is remaining fully committed to the event and added that the reach of the event to hundreds of millions of viewers makes it exciting and perfect for the Bwin brand.

Meanwhile Bwin can also boast a recent sponsorship deal with Spanish football club, Real Madrid. Bwin will be sponsoring the team for three seasons and will see their logo on jersey’s at both national and international matches as well as throughout the stadium and training ground.

Bwin is an online gambling and sportsbook operator to the international market with products in sports, poker, casino and games in over 22 different languages and are considered one of the top European online gaming companies in the world.

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