Hard Rock is Building an Online Casino

Written By Janice Doughtrey

Hard Rock International is hoping that its popular brand will help it to start competing in the online casino industry. The leisure and gambling giant is teaming up with Gaming Innovation Group to realize the very first Hard Rock online casino. Officially started in 2017, the united effort will bring together an experienced software developer with a globally recognized name to bring players a new internet gambling platform.

Robin Reed is the chief executive for Gaming Innovation Group. Reed says that having Hard Rock International as partner is proof of the group’s attractive offerings and quality software. Hard Rock has applied for the licensing to operate within the state of New Jersey. Once the process is completed, the region will be the third market that Gaming Innovation Group has entered. This addition, according to Reed, will help Hard Rock International gain an advantage once it expands in the online casino industry.

The collaborative efforts brings in a higher vision for Hard Rock International. Kresimir Spajic, who is one of the leaders in the company, says that the intention is to grow Hard Rock online casino into the market leader around the world. Spajic adds that the goal is to shake up the market on an international level by combining product innovation and a unique experience for players. The new plan will be much easier to realize with Gaming Innovation Group as a business partner. However, the competitiveness of the online casino industry will be challenging, even for the third largest land-based provider in the world.

Hard Rock has it origins in London. The company was started as a single location in 1971. At the present time, the company is now headquartered in the United States, specifically in Orlando Florida. There are hundreds of Hard Rock locations that have opened in more than 60 countries across the globe. Of these locations, 11 are casinos and every establishment features the well-known theme of including memorabilia related to music.

The name Gaming Innovation Group may not be familiar to all players. The company is an independent developer that is based out of Norway in the city of Oslo. Recently, Gaming Innovation Group has seen a massive jump in business and is currently the leading supplier of gambling software in Nordic regions. Satellite offices for Gaming Innovation Group are located in Gibraltar and Malta, with three more locations dispersed throughout Europe. The company has a handful of product lines and primarily works in business-to-business sales.