GiG buys AskGamblers

Written By Janice Doughtrey

GiG, one of the world’s leading online gambling companies, announced today that it has acquired AskGamblers from Catena for €45m in cash. The acquisition will give GiG a leading position in European online gambling, with more than 4 million registered players. The deal is subject to regulatory approval and is expected to be completed in the first quarter of 2023. This acquisition builds on GiG’s strategy to expand its reach into new markets.

GiG to Acquire AskGamblers from Catena for €45 Million

GiG, the global gaming company, announced that it has agreed to acquire AskGamblers from Catena for €45 million in cash. The acquisition is subject to customary closing conditions.

AskGamblers is one of the leading international online gambling company that operates in over 20 countries. With a portfolio of popular brands including PokerStars, BetStars, and SkyBetting & Gaming, the company has more than 50 million active users worldwide.

GiG’s global operations will benefit from AskGamblers’ scale and reach across Europe, North America, Latin America and Asia Pacific. The combined companies will have a presence in all key markets and offer an unrivaled range of products and services to players.

This acquisition further strengthens GiG’s position as one of the world’s leading online gaming companies. As part of the Catena family since 1999, AskGamblers brings significant brand awareness, customer base and operational expertise to GiG.

The Rationale Behind the Acquisition

1. The Rationale Behind the Acquisition

GiG, a leading online gaming company, is acquiring AskGamblers from Catena for €240 million. The transaction will create a global leader in online gambling with a customer base of over 50 million active players.

The acquisition will further GiG’s strategy to expand its presence in Europe and North America, where it currently has the largest market shares. With AskGamblers, GiG will have a premier destination for gamers to explore and enjoy a variety of casino and poker games.

2. Benefits for GiG shareholders

The acquisition of AskGamblers represents an important opportunity to grow GiG’s business globally. In addition to benefiting from Catena’s strong brand and customer base, the transaction provides significant upside potential as GiG expands its reach into new markets. The combined entity will be able to offer even greater selection, quality and convenience for customers around the world.

3. Implications for competitors

The acquisition of AskGamblers by GiG represents a major challenge for competitors who are seeking to capitalize on the growing popularity of online gambling. With more than 50 million active players, AskGamblers is one of the leading platforms in the industry and offers an extensive range of casino and poker games that are tailored specifically for gamers’ interests.

What Does This Mean for AskGamblers?

AskGamblers, the leading provider of online gambling services to European players, has been acquired by Catena. Terms of the deal were not disclosed.

This acquisition will add AskGamblers’s more than 2 million active users and €800 million in total player Spend to Catena’s platform. Based in Malta, AskGamblers is one of Europe’s fastest-growing online gambling companies and offers a wide range of innovative services including betting on sports, casino games, and horse racing.

The addition of AskGamblers will give Catena a strong foothold in the European online gambling market and further expand its customer base beyond the traditional gaming population. This acquisition also underscores Catena’s commitment to provide quality products and services to its customers across all markets.

What Lies Ahead for GiG?

The GiG Group is set to acquire AskGamblers from Catena for €m. This marks the latest chapter in GiG’s history, as it consolidates its position as one of the leading online gaming operators in the market.

GiG has been growing steadily since its establishment back in 2006 and currently operates multiple popular gaming brands, such as PokerStars, Sky Vegas, and Betfair. With this acquisition, GiG will become the first player in Europe to have a comprehensive range of online gaming products under one roof.

This move is likely to benefit both companies — Catena will be able to focus on its core business while GiG can take advantage of Catena’s extensive customer database and marketing reach. In addition, this acquisition will give GiG access to new markets and opportunities that it may not have otherwise been able to explore.


GiG, the world’s largest eSports company, has announced that it has acquired AskGamblers from Catena for €45 million. This move signals GiG’s commitment to growing its competitive gaming sector and expanding into new markets. With more than 1.5 million active users, AskGamblers is a leading provider of esports content and services across Europe. The acquisition will strengthen GiG’s position as the go-to provider of digital products and services for gamers worldwide.