The online gaming market is expanding at a rapid rate. Developing from Flash-based arcade websites to the Facebook Games platform, online gaming has undergone plenty of changes over the course of the past year. As a result, it has caught the attention of a wide range of industries that you wouldn’t normally associate with gaming – such as online dating.
Match.com among other online dating sites have jumped on the online gaming bandwagon by offering its members the change to play games together as a way to get to know each other better. With some being cooperative and others being competitive, they provide users with the chance to become acquainted with one another in a very unique way.
Smartphone applications like OKCupid and Grindr are also aiding the online dating market. They allow users to find matches while on the go, tracking other members who are close by. It is a unique new approach to online dating, adding a gaming element to the mix. We are seeing a new era of online dating, aided largely by the online gaming and mobile technology market.