CryptoLogic and Online Betting Platform Betfair Team Up

Written By Janice Doughtrey

At least 10 new, CryptoLogic games will be gracing the world’s largest online betting community, Betfair in 2009 as the two companies have signed a multi-year agreement.

CryptoLogic, a top, branded software provider to the online gaming community will provide Betfair with at least 10 of their branded and non-branded slot games. Betfair offers innovative products like casino games, exchange games and poker and also operate Betfair Poker, Tradefair and Betfair Predicts. The first five will be released to Betfair’s huge customer base of over 2 million before the end of the second quarter of 2009 while the other games will follow in the third and fourth quarters of 2009.

Brian Hadfield, CryptoLogic’s President and CEO said the new relationship between the two companies is excellent proof of CryptoLogic’s business strategy: ‘Build once, license often’. Hadfield also noted the agreement marks yet another top global gaming brand to join alongside CryptoLogic.

The relationship seems poised to succeed as this is not the first joint venture by the two companies. Both worked together as far back as 2004 when Betfair launched using CryptoLogic’s licensed software subsidiary, WagerLogic Ltd.

And with years of experience on both sides of the table, the partnership is sure to see success as Betfair customers receive access to some of the top slot games available while CryptoLogic receives exposure to a huge customer base where nearly 6 million transactions are conducted each day.

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