Caesars and 888 to Double Team American Gambling Market

Written By Janice Doughtrey

Ladbrokes and PlayTech have already announced their plans to enter their American online gambling market; now another European brand is planning to make waves. 888, based in Gibraltar, has announced its new partnership with Las Vegas brand Caesars Interactive Entertainment, allowing the company to get its foot in the door of the American gambling industry.

Dragonfish, a subsidiary of 888, will work with Caesars to launch an American-facing online poker room. At this time, the two companies will build and develop the software, but they will not launch it until the government legislates online gambling.

In the meantime, this is a very effective tactic. By teaming up with an American company, 888 can enter the American market without getting into any trouble. It is also useful, as the two companies can work on perfecting their new online gambling software in the months before legislation occurs. And – the launch of the new software may not be far off, as plenty of states are working hard to pass online gambling legislation.

“This gives us a strong platform to roll out our cutting edge, turnkey solution to other potential partners as the market opens”, says 888 spokesperson, Brian Mattingley.

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