Betsson to acquire KickerTech

Written By Janice Doughtrey

Betsson, one of the world’s leading online gambling companies, has partnered with KickerTech, a leading sportsbook supplier. Under the agreement, Betsson will acquire all of the shares in KickerTech and use its global reach to develop the business further. The move comes as online gambling grows in popularity worldwide, with betting on sports now considered an essential part of the gambling experience. In addition, this deal indicates Betsson’s commitment to offering a comprehensive range of services across its various brands.

What is KickerTech?

KickerTech is a leading provider of sportsbook and gaming technology. The company offers various products, including software, consulting, and Betsson-branded gaming terminals. KickerTech’s technology has been used by many of the world’s leading bookmakers and casinos. 

What is Betsson?

Betsson, one of the world’s leading online gaming and betting providers, announced on Monday that it had agreed to acquire KickerTech, a leading supplier of sportsbook technology.

The company said the acquisition would bolster its product offerings in the U.S., Europe, and Asia-Pacific regions. In addition, Betsson plans to integrate KickerTech’s technologies into its products and resell them to other providers. The combined company will have a customer base of over 300,000 customers.

As part of the deal, Betsson CEO Jacob Wallenberg will join the Board of Directors at KickerTech. He commented on the acquisition: “This is an exciting acquisition that further strengthens our position as the global leader in online gaming and betting. We look forward to combining our expertise in technology with KickerTech’s long experience in supplying sportsbook solutions to create even more value for our customers.”

What does this acquisition mean for the future of both companies?

This acquisition by Betsson represents a significant step forward for both companies. KickerTech is the leading supplier of sportsbook software and services in the industry. Their technology will help Betsson further improve its offering to customers. In addition, this alliance will give Betsson a strong foothold in the rapidly growing sports betting market. As a result, they are confident that it will result in increased revenue and profitability.

What are the potential implications of this merger?

The merger of Betsson and KickerTech will create the world’s largest online sports betting company. The combined company will have a market share of around 60 percent, making it one of the most dominant providers in the industry.

One of the critical implications of this merger is that it will create a more powerful player in the market. The combined company will offer bettors more options and better value for their money, which could lead to increased participation in sports betting overall.

However, there are also potential implications for competition. If Betsson can successfully merge with KickerTech, it will become one of the most prominent players in an industry rapidly consolidating. This could impact the ability of other companies to compete and force them to either merge or go out of business.


Betsson, one of the largest online gaming companies in the world, has announced that it has acquired KickerTech, a sports betting technology supplier. This deal will likely bolster Betsson’s position as the leading provider of eSports and other gaming content providers.