Aristocrat Takes Over Popular Israeli Based Gaming Firm Plarium For $500 Million

Written By Janice Doughtrey

The gaming world has been witnessing a lot of action these days, and many companies are emerging from the shadows and creating new benchmarks that even the most experienced experts failed to predict. One of the most talked about event in the gaming business recently was the takeover of one of the most popular social gaming companies named Plarium, which is an Israeli based company, by the Australian gaming giant named Aristocrat. The deal was finalized at a staggering amount of $500 million, which has surprised the gaming industry but has also infused hope in many other gaming firms that are currently growing and developing in the hope that they would meet a similar fate. The transaction between Plarium and Aristocrat is expected to be signed, sealed, and delivered by the end of December.

Plarium is the most famous developer in the market today and has a total of nine titles available for the games, which include one of the most popular multi-player online role playing game called the “Vikings- War of Clans.” It is a game that transcends the gamers to a different world altogether and is a concept that has become very popular among the gamers who love games that have a mix of action, drama, strategy, interaction with other players, development, and more. There are many other games developed by Plarium in different genres, and few of the games are currently unreleased and are in development stage. The success of Vikings War of Clans by Plarium can be seen in the fact that it has been on the list of top 10 grossing strategy games for over two years now since the time Plarium launched the game.

Aristocrat in a statement while announcing the deal to buy Plarium said that the Israeli gaming firm has proved over the years its ability develop new age and innovative games and capacity to monetize these games successfully. Aristocrat also said that Plarium has also proven beyond doubt that the games it produces are universal and loved by the global audience and not any particular demography. Plarium was founded in Israel by Ron Rofe, Avi Shalel, and Michael Morgovsky. It has its headquarters based in Herzliya and has a workforce of over 1,200 employees at the moment, distributed evenly among different studios based on gaming genres. Other than Israel, Plarium also has offices in the United States, Israel, and parts of Europe. The current CEO of Plarium is Avi Shalel, and he would continue to lead the company post acquisition by Australian gaming giant, Aristocrat.

Avi Shalel said in a statement that Plarium has over time evidently displayed the company’s dedication and determination to provide gamers with exciting and innovative social games. He also added that partnering with Aristocrat came as an ideal option as both companies share the same vision to be leaders in the field of social gaming development. The games developed by Plarium are available on both iOS and Android. Plarium has also developed the social game named Stormfall: Age of War, which was released in 2012 and was among the fastest growing social games on the popular social media network, Facebook.