British giant gambling group, William Hill has announced they have made a commitment to Scottish football by signing a new three year deal that will see William Hill become the title sponsor for the Scottish Cup competition. The deal reached was between William Hill and the Scottish Football Association.
William Hill is already the official betting partner for the Scottish Premier League, so the new deal brokered between William Hill and the Scottish Football Association is not the only football deal that they have.
Considered one of the most established bookmakers in the United Kingdom, William Hill has over 300 betting shops across the country, and a total of 2,3060 shops across the United Kingdom and Ireland.
William Hill is considered one of the most established bookmakers in Scotland, boasting over 300 betting shops across the country. The group has over 2,360 shops across the UK and Ireland.
The Chairman of William Hill, Gareth Hall said “It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup.”