Social networking websites like Facebook and Twitter are the future of online marketing. Shopping and travel websites have used these applications successfully to obtain new customers and keep in contact with existing clients. The only online industry that has fallen behind with the trend has been the online gambling market. Fortunately, more and more casino operators are using Facebook, Twitter and other social networking websites to their advantage.
Previously, the online time online gambling had any presence in social media was due to spammers and bots, giving the entire industry a bad reputation. Today, more online casino operators are trying to use social networks for their intended purpose of communicating, rather than solely trying to solicit new business.
The most common way that online casino operators have used Facebook and Twitter to reach out to players is by offering exclusive promotions, available only to their fan and followers. Once they have obtained a vast following, operators can run contests and giveaways to encourage more players to take part in their social network.
These websites are also useful for networking among the industry professionals. Keeping on touch with other operators and affiliates is an important part of being successful in the online gambling industry, and Twitter and Facebook present a useful medium for this type of communication.