Dutch gambling regulators have fined Toto for marketing its online gambling services to young adults. The company was found guilty of violating Netherlands’ gambling regulations, which prohibit gambling advertising to people under the age of 18. The fine is the largest ever levied by Dutch gambling regulators and comes as the country gears up for its lucrative online gambling market. Toto is the latest company to be fined for targeting young adults with its advertising.
The Netherlands Gambling Regulator (NGA) has fined Toto plc €5 million for marketing its Casino products to young adults
The Netherlands Gambling Regulator (NGA) has fined Toto plc €5 million for marketing its Casino products to young adults. The violations took place between May 2013 and February 2017, and involved the advertising of gambling products on social media platforms such as YouTube and Facebook. The NGA considered that the ads were directed at a particularly vulnerable group of consumers, who may not be fully aware of the harms associated with gambling.
Toto is one of the largest casino companies in the Netherlands, and its products are marketed primarily to adult gamblers. However, the company has been criticized in recent years for targeting young adults with its marketing campaigns. In 2015, for example, Toto ran an advertising campaign on social media which featured a teenage girl wearing a dress that revealed her mid-thigh. The campaign was widely condemned as inappropriate and appeared to target young girls specifically.
The NGA has warned other Dutch companies about the dangers of marketing their products to young adults, and has said that it will continue to take enforcement actions against companies that engage in this type of behavior.
The Netherlands Gambling Regulator (NGA) has fined Toto Group plc €2.5 million for marketing its products to young adults.
According to the NGA, Toto directed its advertising at people aged 16-24 years old and used social media platforms such as YouTube, Instagram, and Facebook to market its products. The NGA said that this targeting of young adults was likely to induce them into gambling behavior, which can have harmful consequences.
Toto has been given six months to implement a plan of corrective action, including suspending the marketing of its products to young adults and ensuring that it only uses official promotional channels approved by the NGA.
The NGA said that it had taken these enforcement actions because the marketing activities were aimed at attracting young customers
The Netherlands Gambling Regulator (NGA) has fined Toto €2 million for marketing activities aimed at attracting new customers to the casino industry. The NGA said that it had taken these enforcement actions because the marketing activities were aimed at attracting young adults, who are not generally considered to be casino consumers. The NGA said that Toto had made a number of videos and other materials which it had used to market its casinos to people aged 16-24. The NGA said that this type of marketing could lead to increased gambling among young adults, and could also have negative consequences for their mental health and overall well-being.