Cummins Allison, a Canadian firm that specializes in business technology solutions, will be showcasing its products at the Canadian Gaming Summit on June 23-25 at the Vancouver Convention Center. The company will demonstrate how innovative technologies can streamline day-to-day casino functions, and how the resulting cost-efficiency created by high-tech solutions could have a positive impact on the revenue-generating abilities of land-based casino operators.
According to Cummins, the Canadian gaming market revenue is reportedly posting an upward trend, which market observers expect would reach CA$ 6.2 billion by 2015. The improving economic condition in Canada makes it timely for casino operators to invest in the latest coin, currency, cheque and ticket handling solutions. The devices will allow employees to end shifts right on the dot, which could help boost employee morale as well as reduce, if not totally eliminate unnecessary overtime expenses.
As casinos look for more new ways by which they could attract customers aside from offering fresh and exciting games, loyalty reward points, promotional bonuses and other in-house amenities, there is also the matter of keeping patrons satisfied in ways that would make them visit the casino gaming floors more often. By using an all-inclusive currency processing solution, casino employees can immediately attend to customers’ deposits when counting volumes of currency and image tickets. Customers therefore do not have to wait long, while employees can devote more time in seeing to the other needs of the casino and its patrons to ensure a smooth flow of casino services.
After all, casinos are just like any other businesses, aiming to generate more by spending for less but without sacrificing the quality of the products offered and the services rendered. According to Cummins Allison some real money gaming establishments have installed self-service coin machines that pose as a quicker alternative to bringing the coins to casino cage employees. This denotes that in having a self-service coin machine, casino patrons needing to have their coins counted, no longer have to wait until all other winning customers have been served, especially during peak periods.
Moreover, the self-service coin counting machines are capable of displaying promotional and marketing messages, which could prolong player engagement as well as increase patronage of the casino’s other products and services.
About the Canadian Gaming Summit Exhibition
The Canadian Gaming Summit is Canada’s premier gaming industry conference and exhibition co-owned and produced by the Canadian Gaming Association and Media Edge Communication. Delegates represent various sectors and professions such as Canada’s provincial lottery corporations, casinos, racetracks, bingo charitable gaming institutions, First Nations, government elected officials, and regulatory officials.
Most corporate senior level decision makers in the gaming industry from across Canada and even beyond, attend the summit to purchase new and innovative gaming-related products and services. Exhibitors, on the other hand are provided with an opportunity to meet the senior level purchasers in an environment excellent for having face-to-face conversations with existing and potential clients. A wide-range of products and services will be presented for exhibit from gaming furniture, to gaming solutions, payment processing technologies, games software development and deployment, as well as security, identity verification, geo-location identification, networking, testing, consulting and market research services.